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Approximately 71% of small businesses have a website. A business website can help build a brand for your enterprise and expand its digital presence.
Your website performance can help you tell the health of your business website. You need to make various considerations before you measure website performance.
Check if your website is in HTTPS internet communication protocol. You must also consider your bounce rate, click-through rate, and content performance.
Knowing how to measure website performance can help you make significant adjustments to benefit you in the long run.
Read on to understand why you need to measure how your website is performing.
Improve Your SEO Ranking
It’s essential to include pretty images and graphics to appease your target audience. Still, this might not work to your advantage if customers can’t find your website on google and other search engines.
When you measure website performance, you’ll identify the issues affecting your website SEO. Missing meta descriptions and too long page titles without keywords will result in a google rankings drop.
Using free analytics tools like Google Search Console can help you know how to improve your website rankings on Google search.
Increase Website Traffic
It’s recommendable to measure your website traffic. This will guide your decision-making process backed by real data.
Your website traffic data can help you align your web content to match the needs of your target audience. Find out how visitors are accessing your business website.
This can be through social media, email marketing, or organic traffic. Also, check what content your site users review the most and like.
This action will help you generate customized content for your clients, thus making them feel appreciated. This will boost your customer retention and drive more traffic to your website.
Boost Your Website Conversion Rates
When you measure website performance, you can tell the pages that experience high traffic. Ensure you upload lead-capturing content and calls-o-actions on pages with high traffic.
You should maintain pages with high traffic up to date. You can also add an extra copy or images that your customers relate to.
By doing so, you’ll increase your website conversion rates and sales, translating to big profits for your business.
Improve Quality of Leads to Your Website
Sometimes, you may have website visitors converting into leads. You can measure website performance to determine if you have the right leads.
You can qualify your leads in two ways – marketing and sales-qualified leads.
Marketing qualified leads show you clients who’ve interacted with your business but haven’t made a sales call yet. You’ll need to nurture this customer base more before proceeding to your next sales process.
The sales-qualified leads will show you individuals who’ve expressed interest in making a sales call. Lead scoring tools can measure website performance and help you qualify leads depending on your customers’ actions.
Measure Website Performance
Running your web URL through a site speed testing tool can help you know how your website’s performing. But these free tools can only give you a general overview of the performance.
You can get detailed insights when you measure website performance using advanced solutions. Advanced tools will alert you immediately if any issues arise with your website. You might also need to subscribe to different packages and plans.
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